• 11Jan

    A web sites architecture is what grounds all future search engine marketing efforts. An optimal web site architecture facilitates a search engine in traversing
    and understanding the site. Therefore, creating a web site with a search engine optimized architecture is a major contributing factor in achieving and maintaining high search engine rankings.
    Architecture should also be considered throughout a web sites lifetime by the web site developer, alongside other factors such as aesthetics and usability. If a new feature does not permit a search engine to
    access the content, hinders it, or confuses it, the effects of good content may be reduced substantially.For example, a web site that uses Flash or AJAX technologies inappropriately may obscure the majority
    of its content from a search engine.

    Optimizing a sites architecture frequently involves tinkering with variables that also affect usability and the overall user perception of your site. When we encounter such situations, we alert you to why
    these certain choices were made. Sometimes we find that SEO enhancements run counter to usability. Likewise, not all designs that are user friendly are search engine friendly. Either
    way, a compromise must be struck to satisfy both kinds of visitors users and search engines.

    One common misconception is that search engine optimization efforts can be made after a web site is launched. This is frequently incorrect. Whenever possible, a web site can and should be designed to be
    search engine friendly as a fundamental concern.Unfortunately, when a preexisting web site is designed in a way that poses problems for search engines,search engine optimization can become a much larger task. If a web site has to be redesigned, or partially
    redesigned, the migration process frequently necessitates special technical considerations. For example,old URLs must be properly redirected to new ones with similar relevant content.

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  • 09Jan

    Believe it or not but search engines are the ultimate way to derive direct traffic to your website than any other channel. Yes, they’re even better than print media. Where other ways of promotion ingest bulks of money, Google ranking could be acquired with SEO which is an abbreviation of search engine optimization.

    No matter in which industry you’re dealing, each online business require SEO to be promoted and to receive traffic that turn as conversion potentially.Real estate is indeed a great business channel in itself. When it comes to traffic, search beats out social media by more than 300% so let’s move ahead and see what SEO matrix are required for successful Real Estate SEO.

    Real Estate is undoubtedly a competitive industry to market online but for real estate players it’s grown to be vital to uphold their business on search engines because 90% of buyers now surf search engines for real estates (As per National Association of Realtors). Both brokers and Agents need to be appeared on top of SERPs (Search Engine Ranking Positions).

    There are some parameters or requirements need to be followed while hiring SEO Services for Real Estate that include-

    An SEO must be local of that particular he is targeting for real estate business and must do geo-targeting He must have an idea of doing a proper URL structure The performance and usability of site also matters Hyper-local, optimized content creation Has to go for advanced keyword research Social media promotion is also important

    Above mentioned are the few basic points should be focused by anyone who’s doing SEO for Real Estate. Though real estate website development is also vital for superb online performance of the site but initially, SEO should be friendly to the field of real estate.

    Besides a solid strategy and proving optimization, an SEO should also be able to answer and identify some problematic areas like- choosing a right search engine friendly MLS IDX Solution, tracking, how Google is indexing listing content and how it’s optimized, what type of content should be written (content for real estate should always be catchy), what are the most targeted keyword and how agents and brokerages pinpoint?

    Please Note: Suggestions mentioned in this article are just a basic preview of which type of techniques should be included in real estate SEO. It’s not a complete guide!

    About Author:- Author is highly interested in sharing his knowledge about internet marketing with readers. Here he talks about real estate SEO and focus on the benefits of real estate website development.

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